The Wall Street Journal takes a look at how Manhattan's legendary Nuyorican Poets Cafe has embraced social media and racked up over 18k Facebook fans, "a 30% increase in online ticketing, a 40% jump in web traffic, double the number of events," and a sweet $10,000-per-month grant from Google," by leveraging social media into their publicity campaign.
Great news! I love that place.
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