Youarewhatyouread.com, was launched last week by Scholastic, and has a niche angle in terms of book communities. Here the focus is on what 5 books most influenced members and you can check out notable profiles like those of Bill Gates to Whoopi Goldberg.
The site is very kid friendly and users can log in without creating an account, they can log in with their facebook/Google... accounts or their Scholastic account. There doesn't seem to be any real community building aspect yet, you can't follow/friend other users or reach out to them but you can observe what books most influenced them or which ones they have in common.This might change soon since there is a feature to 'add a bookmate' but it wasn't clear to me how to do this.
Another [cool] feature, called Pass It On, lets users suggest books to others, and the map feature shows the places people are who have put a particular book on their profile. There is not a "buy" button on any book page. The site has a separate community for young readers with kid-friendly activities and information about books. In the future, Scholastic will update the site with new features, including Book Buzz, a live feed of comments, news, and reviews.
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