Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Tuesday, April 29, 2014

The Web Knows I'm Getting Married & It's Relentless

Over at Mashable, this weekend they covered the story of How One Woman Hid Her Pregnancy From Big Data, that woman being Janet Vertesi, assistant professor of sociology at Princeton University.

[There will be irony in this vent. You see dear readers, I am a marketer. I develop strategies and target audiences on the internet, all day long, every day]

Between a Bullet & a Target

It brought to mind my first run in with targeted advertisement on Facebook. I was researching a Kiehl's cream on Nordstrom, bought it and lo and behold the next time, I went on Facebook, I was served up a Nordstrom Ad for the same cream, which I snickered at because I HAD ALREADY bought the cream - get it right, folks.

Any way, fast forward to the present. Here I am in full wedding planning swing. I was forewarned that I should make an alternate email address just for the wedding spam but I didn't listen. And now I being inundated but it's not just email anymore.

The data-collecting bots and cookies online, the services tracking credit card purchases and email scanners - all of it, collecting big data and aggregating my shopping behavior has resulted in a deluge of deluge of direct mail, email marketing, and targeted advertisements that are driving me bananas.

You can keep your Mason Jars & Mustaches

I was never one of those women who had their wedding plans laid out in front of them before puberty. In fact, the whole idea of planning a wedding gave me the heebie jeebies but it had to be done so I did it. I dealt with all the sales and peer pressure. We hunkered down and first we got a venue, then I bought a dress, made my own wedding website, then we hired a DJ, and next a florist and lastly a photographer/videographer.

I didn't know a lot about weddings but what I did know is that I wanted it to be my own. I didn't want it to be cookie cutter, out-of-control, traditional or follow the trend(s) of the year.
24/366: Gowns And Roses
 (Photo: camerakarrie)

And what I saw at during my initial research terrified me. Lots of corny, cheesy, tacky-ticky, satin, sequin, iced, princess, heart-shaped, on and on, ad nauseam - ideas and lists of stuff. Stuff to make, stuff to buy, stuff to try, stuff to throw, stuff to giveaway. I mean non stop and one point, you just say to yourself: I had no idea the wedding industry had become this behemoth money gambit and you feel sullied. You feel exploited and slightly queasy. Because this was supposed to be about love, this one-of-a-kind, once-in-a-lifetime thing between you and this other person, not this endless game of dime a dozen, nickel and dimed negotiation nightmare.

Pressure to be "Perfect"

A lot of the messaging I am seeing is about the perfect day and the perfect wedding, the perfect dress and the appropriate etiquette. It's maddening and defeatist. Are we, as women, pressured enough to be perfect? Why should this day of all days carry such a burden of 'perfect?' What's if I am not perfect, just a normal, flawed human being? What if my day isn't perfect in the sense that it is mine, my version of perfect and therefore imperfect?

EE (Everything Everywhere) 

And because omnichannel marketing is tracking us from every angle available, the monstrosity of weddings is incessant. I open my mailbox to buckling loads of DJ & Venue postcards, Wedding Dress & Favor Catalogs and other "special" offers. On every single network, whether it's Facebook or Pinterest, again all I "see" is wedding related offers. My email, dear lord, my inbox,... David's Bridal - I am talking to you, how many times a day can you possibly email someone?

We are all well aware, there's a lot of noise on the web, a lot of broadcasting, a lot of (dare I say) marketers. But here's the thing, this megaphone broadcasting, spread and splatter, one size fits all, stuff isn't working.

There are ways to deter the onslaught. Like Janet, I could clear caches and make dedicated accounts for my wedding research but really why should I have to bear the burden of misappropriated marketing?

Do the Right Thing

Use those insights, that data smartly, don't drive your potential users/buyers away and don't market recklessly to people who've already made a purchase decision. I'm not just a target, a data source, a segment, a touch point, an opportunity...

I'll leave you with these parting words:
But I, being poor, have only my dreams;
I have spread my dreams under your feet;
Tread softly because you tread on my dreams
. --W.B. Yeats 

Wednesday, October 03, 2012

How Not to Suck at Social Media

This cute little Youtube video, a guide to not sucking at Instagram, shares the fundamentals of social media sharing done right:

Friday, August 10, 2012

Lit links & Scoops

Where I collect and share all the interesting random things I've read all week:

- The Slave Who Circumnavigated The World via The Awl

- Brazilian author Clarah Averbuck on why she wrote Cat Life: ""Unfortunately, Brazil is still a very sexist country. Girls are still seen like objects. The most important thing a woman can do is just be pretty, and it's a shame," she says." via NPR

- See Also: “I’m like, ‘I just made history and people are focused on my hair?’” Gabby Douglas rocks.

- Love: A Booklover’s Map of Literary Geography circa 1933 via BrainPickings

- Oddballs: People Without Facebook Accounts Are 'Suspicious.' on Forbes

- Stress-Free: Recipe for 1x/week Cleansing/Detox Bath Soak via Whole Living

- 7 Foods a Nutritionist Would Never Eat via Shape

- THE SEARCH FOR THE NEXT SRIRACHA - How To Make Sofrito, The DIY Condiment brought to you by The Awl

- Holy bat babies - Cuteness!

- Why dating artists is a terrible idea: I INSPIRED A "BAD" VERSION OF MYSELF ON AARON SORKIN'S "THE NEWSROOM" via xoJane.

- And now you know: How Advertisers Convinced Americans They Smelled Bad: A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry via Smithsonian

- Colson Whitehead's novel Zone One is a post-apocalyptic tale of a Manhattan crippled by a plague and overrun with zombies. He explains that he created the novel, in part, to pay homage to the grimy 1970s New York of his childhood. at NPR

- Also How to Write By COLSON WHITEHEAD - awesomeness via NYTimes.

- The Daily Chicana on Remembering My Brown-Skinned Dolls via Racialicious

- Chinese/Jamaican Poet StacyAnn Chin talks about being a single mother, in-vitro fertilization,and how her decision to have a child was met by the Black and LGBT community. Read more at Mater Mea.

- Read MOLLY RINGWALD's story about Infidelity here

- This October, Designers & Books are hosting the first-ever book fair in New York City to focus on architecture and design book publishing. Go here.

- Amazing #1: Site tells you what an awesome social media early adopter you are via ShinyShiny
- Amazing #2: AMAZON: We now buy more Kindle eBooks than printed books Here.

- Style, yes please: 20 fashion-focused Pinterest accounts via Mashable.

- Nicely done: A gender free toy store -Harrods Department Store via The Mary Sue

- The PlayTales App Teaches Your Kids To Love Books With Interactive Kids Stories via MakeUseof

- I cannot wait to go to the Netherlands this fall: AMSTERDAM CITY GUIDE: WHY I LOVE AMSTERDAM, THE GREATEST LITTLE CITY IN WORLD via MeltingButter.

Tuesday, July 24, 2012

Paella Lime Lay's Potato Chips

Lay's, the world's biggest food brand announced plans to cook one consumer's recipe into a potato chip and pay $1 million for it — or 1% of the flavor's net sales in 2013.

I submitted my idea for Paella Lime Chips. What do you think? Would you eat them?

Help me make my flavor a reality, go here to like my idea.

Saturday, December 18, 2010

NYPL Young Lions Forum: Rewired Recap

NYPL façade lit by klieg lights
NYPL façade lit by klieg lights (Photo: oinonio)
On Wednesday, I attended a technology panel at the New York Public Library hosted by author and journalist Jenny 8 Lee, with Perry Chen (co-founder of Kickstarter), Chris Hughes (co-founder of Facebook, coordinator of Barak Obama's groundbreaking 2008 presidential campaign, and founder of Jumo), Roo Rogers (co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption, director of Redscout Ventures), and Naveen Selvadurai (co-founder of Foursquare).

One of the things, that I really enjoy about attending discussions like this one is that the passion, innovation, and creativity held by the folks on the stage becomes palpable and you get to take home with you - gotta love the library!

Roo Rogers kicked off the discussion by noting how humanity as a whole is kind and generous, people want to share, and that is integral to the whole social component of the web.

He also spoke about how before consumption become a widespread phenomena within society about 50-60 years ago, institutions such as the NYPL were a font of collective knowledge that was shared publicly, and that we are witnessing a shift back to that sort of public access of information online and IRL. (Wikileaks, anyone?)

Naveen Selvadurai ascertained that the distinction between online and offline (or IRL) is no longer applicable. We are constantly plugged in. Networks like Foursquare, Facebook, and smartphones have made the boundary between the two blurred.

Another thing he noted is that while many people poke fun at the game aspect of Foursquare or trivialize it, it is after all, only one layer built on top of a service that is fundamentally about "social," connecting with others off the web -- the game is just a fun incentive or token to get users to engage and partake in the community.

Kickstarter and Jumo are both very inspiring in that the offer access to movements in a very easy and simple way. (Check out:  How To Use Kickstarter to Fund Your Publishing Project).

You can learn more about the cool events and year-long benefits of being a NYPL Young Lion member (such as movie screenings, panel discussions, private tours of the Library, the Young Lions Fiction Award ceremony and more) at, and in addition to that,  you will will help the Library provide free access to the tens of millions of visitors in New York and worldwide who visit both online and in person.

Thursday, June 14, 2007

Guanabee the Hispanic

I just came accross and love it! It's like a literanista w/o the lit part!

Also, take a look at this, that hottie looks awfully familiar...
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