Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, February 18, 2015

A place to create

Well done, GE!


Tuesday, January 14, 2014

What will your verse be?

I caught this Apple iPad Air commercial Sunday night and thought it was simply brilliant marketing especially to its intended audience. Apple definitely sets the standard again:



Sunday, August 05, 2012

New Book: Latinos, Inc.The Marketing and Making of a People

English: Seal of the United States Census Bure...
English: Seal of the United States Census Bureau. The blazon is defined here as: On a shield an open book beneath which is a lamp of knowledge emitting rays above in base two crossed quills. Around the whole a wreath of single leaves, surrounded by an outer band bearing between two stars the words "U.S. Department of Commerce" in the upper portion and "Bureau of the Census" in the lower portion, the lettering concentric with an inner beaded rim and an outer dentilated rim. (Photo credit: Wikipedia)
When did Latinos become an ethnic group or we just a segment of a target audience? If you've ever asked yourself this question, this new book by Arlene Dávila, an Assistant Professor of American Studies and Anthropology at New York University, explores theories of identity and ethnicity in the U.S.

Latinos, Inc.: The Marketing and Making of a People


Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. 


Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.


Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. 


In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

Friday, April 27, 2012

Dos Equis Feast of the Brave 2012 Bypasses NYC

I'm a big fan of the "stay thirsty, my friends - most interesting man in the world" ads from Dos Equis but as a foodie, my Nuyorican ego was a bit miffed by this miss.

 

The Dos Equis' Feast of the Brave set six taco trucks on the loose, serving a smorgasbord of strange in Austin, Chicago, Dallas, Houston, LA and Miami. According to them, their "tortilla toppers include grilled shark, spiced crickets and hog stomach, among many others. Each taco comes with its own bravery score, and each city will battle it out to see who has the boldest eaters."

 And although at "the 2010 Census, there were 319,263 Mexican Americans living in New York City and some estimates suggest that Mexicans will surpass both Puerto Ricans and Dominicans in 2023 to become the city’s largest national Latino sub-group," we all know Tacos have a fandom beyond ethnicity and region.

In addition to that, my home  [yes, the center of the universe] is also known as the gourmet capital and ethnic-eats paradise to foodies everywhere. Since, 9/11, we are also the home of the brave. So why the diss? Even the most interesting man in the world in the world is a fan.
 
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