Lit Links & Scoops: Gender, YouTube, Books+

The Brandsphere (Photo: Wikipedia)

Where I file and list all the good stuff for you:

- Latina's Magazine top 9 must-reads of 2012 here

- Cheryl Sandberg on Gender Stereotypes in the Workplace:

“We hold ourselves back in ways both big and small, by lacking self-confidence, by not raising our hands, and by pulling back when we should be leaning in,” Sandberg writes in the book, called “Lean In.” - via NYTimes

"As a woman becomes more successful, she is less liked, and as a man becomes more successful, he is more liked, and that starts with those T-shirts." She blasted managers who unconsciously reflect stereotypes when they judge women's performance, saying: "She's great at her job but she's just not as well liked by her peers," or: "She's a bit aggressive." via the Guardian

- I found this so interesting when I studied it for my Anthropology major - Drug Doses and the Gender Gap - via NYTimes

- Simply brilliant: "If you haven’t brought in someone with an understanding of basic marketing principles who simultaneously studies how new technologies are changing human behavior, then you are likely flying blind and will get caught up in the wrong metrics." Brian Solis, Without a social media strategy you are wasting your time

- ROI on Video? "Gangnam Style, the most-watched YouTube video ever, with more than one billion views, by K-pop sensation Psy, has generated $8 million revenue from YouTube" Via qz.comn

- Also on "What are the 10 Most Subscribed YouTube Channels - 2013?"-- Via YouTube

- You know that concept "birds of a feather, the company you keep..." Well, it seems to be true: "Harvard Professor Finds That Innovative Ideas Spread Like The Flu" - via FastCompany