Wednesday, October 21, 2009

FTC, Bloggers, & Doctors: An Excellent Point

When we think about schwag and promotional items in regards to disclosure and transparency, here's one thought that I don't think has occurred to most of us:

As The FTC Goes After Bloggers, Doctors Making Millions Promoting Drugs With Little Oversight


  1. I don't completely buy the argument in the one story that blogging is not journalism, because for soem it really is, though I understand the "conversation" argument as well. AS for FTC oversight, did you also notice recently that the IRS wants people to claim "freebies" (as my former boss called books sent to reviewers) as taxable income?


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