Tuesday, September 11, 2007

Nestle Rolls Out Sexist Chocolate Bars

Every so often, I fall off the diet bandwagon and give in to the temptation of a morning egg, bacon and cheese on a roll. The few times I have been in this particular Korean deli, I've noticed that they carry a lot of items and brands totally unfamiliar to me.




One time I got some Chinese gummie candy for a coworker. The other day I noticed a chocolate bar named Yorkie in front of me.




Clearly written along its side was "Not for girls!"







Now, I totally get marketing gimmicks but as a feminist and a chocolate lover I am deeply offended by this sexist play by Nestle UK.




I did a little research and found that Norwegians and the US complained about the branding the most, while the bar has done quite well in UK since its debut in 2002.




Apparently, they ran a special batch once with pink wrappers, especially for 'girls." :rolleyes:

7 comments:

  1. Im from the UK and everyone was disapointed when the bars stopped saying "Not for girls" it was banter you cant let 'sexism' go too far. Some alcoholic drinks are called girly drinks by everyone bar advertisers. Girls eat yorkies its just a funny slogan.

    ReplyDelete

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