Showing posts with label Vida23. Show all posts
Showing posts with label Vida23. Show all posts

Wednesday, May 13, 2009

Dr Pepper Offers Bicultural Vida23 Campaign

"Dr Pepper has launched the Vida23 program, a celebration of living "la Vida23" - a flavorful, bicultural life to the "23rd power." The campaign kicks off with Club23 - a Dr Pepper-themed mobile dance club and gaming arcade, as well as a song written especially for the program. Free downloads and ringtones are available at the site.

Drpepper.com/vida23

"In short, it's about flavor at a higher level. It was written, produced and performedby CuCu Diamantes, and Grammy Award winner Andrés Levin, founders of theband Yerba Buena. The song, ringtones, and a chance to re-mix it any way you wantare only available at vida23.com."
 
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