Showing posts with label Social Sciences. Show all posts
Showing posts with label Social Sciences. Show all posts

Monday, April 07, 2014

La Cura

“I am, by calling, a dealer in words; and words are, of course, the most powerful drug used by mankind.” ― Rudyard Kipling

Friday, December 14, 2012

Birthday Colorstrology

I recently came across a book that pairs your birthday with a color and gave it a go for fun. Here's my color and what it says about me:


Colorstrology creates a personal color for every day of the year that embodies certain characteristics and qualities that help you to understand yourself and navigate the world that surrounds you.

According to Michele Bernhardt, "Your birthday color may or may not be your favorite color, but it is a color designed to nurture the real you to recognize, celebrate and honor your own TRUE COLORS. While your color preferences may change as you evolve, your birthday color remains constant."

To learn more about Colorstrology you can read "What Your Birthday Color Says About You" by Michele Bernhardt or visit www.colorstrology.com.

Monday, July 09, 2012

The Book That Can’t Wait: An Anthology of Latin American Authors

"Eterna Cadencia, a publisher based in Argentina, has recently debuted a new book called The Book That Can’t Wait. This book is an anthology featuring excerpts and short works from a number of new Latin American authors, but the most important detail about this book is that it is printed with disappearing ink. Within two months of being exposed to air, the ink in the book, which is sold in a sealed bag, will oxidize and disappear, forcing the owner "to read the book in a timely fashion." via The-digital-reader



Promotion: "The "invention" got a huge media attention. The book was broadcasted in the prime time tv news of the main national tv channels, as the "Story of the Day". It was also covered by the main national newspapers and radio shows. We put both literature and the names of new and unknown latin american authors in the center of mass media attention. - We gave away the first edition the very same day we released the book. - The general sales of the Eterna Cadencia bookstore increased 43%. - This time we had the guarantee that our new authors were read, and we gave to their names an unusual and massive promotion that would have costed at least 1 million pesos to achieve trough traditional advertising." - Canneslions

Monday, June 25, 2012

New Book: Race, Monogamy, and Other Lies They Told You: Busting Myths about Human Nature

Want it - Must-read!


Race, Monogamy, and Other Lies They Told You: Busting Myths about Human Nature by Agustín Fuentes


There are three major myths of human nature: humans are divided into biological races; humans are naturally aggressive; men and women are truly different in behavior, desires, and wiring. In an engaging and wide-ranging narrative Agustín Fuentes counters these pervasive and pernicious myths about human behavior


Tackling misconceptions about what race, aggression, and sex really mean for humans, Fuentes incorporates an accessible understanding of culture, genetics, and evolution requiring us to dispose of notions of "nature or nurture." Presenting scientific evidence from diverse fields, including anthropology, biology, and psychology, Fuentes devises a myth-busting toolkit to dismantle persistent fallacies about the validity of biological races, the innateness of aggression and violence, and the nature of monogamy and differences between the sexes. 


A final chapter plus an appendix provide a set of take-home points on how readers can myth-bust on their own. Accessible, compelling, and original, this book is a rich and nuanced account of how nature, culture, experience, and choice interact to influence human behavior.


Agustín Fuentes is Professor of Anthropology at the University of Notre Dame. He is the author of Evolution of Human Behavior, Biological Anthropology: Concepts and Connections and Core Concepts in Biological Anthropology.
 
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