Showing posts with label Latin. Show all posts
Showing posts with label Latin. Show all posts

Monday, September 03, 2012

New Book: Gran Cocina Latina: The Food of Latin America by Maricel E. Presilla

I can remember a conversation I had a few years back with my then mentor, Michael Pietsch, Executive Vice President and Publisher of Little, Brown and Company, about cookbooks. I had expressed my concerns that the web was changing consumers' needs for buying cookbooks since it was so easy to just get them online. I remember him furrowing his brow and internally cringing at the thought that that perhaps I had been too frank. I don't think publishers need to be worried anymore though.

Lately, however, I've noticed a trend toward the objectification of things and especially vintage items, like books and vinyl. I think cookbooks, especially the most eye pleasing will fall into this category and they will always have a place on a shelf or a coffee table.

During my early twenties, I collected cookbooks, which I dreamed I would one day display in my kitchen, in the home of my future. When I came across Gran Cocina Latina: The Food of Latin America by Maricel E. Presilla, I felt that old knee jerk shopaholic/collector pull: have-to-have-it!

I think you might feel this way too...

How to cook everything Latin American. 

W. W. Norton & Company (October 1, 2012)
Gran Cocina Latina unifies the vast culinary landscape of the Latin world, from Mexico to Argentina and all the Spanish-speaking countries of the Caribbean. In one volume it gives home cooks, armchair travelers, and curious chefs the first comprehensive collection of recipes from this region. 


An inquisitive historian and a successful restaurateur, Maricel E. Presilla has spent more than thirty years visiting each country personally. She’s gathered more than 500 recipes for the full range of dishes, from the foundational adobos and sofritos to empanadas and tamales to ceviches and moles to sancocho and desserts such as flan and tres leches cake


Detailed equipment notes, drink and serving suggestions, and color photographs of finished dishes are also included. This is a one-of-a-kind cookbook to be savored and read as much for the writing and information as for its introduction to heretofore unrevealed recipes. Two-color; 32 pages of color photographs; 75 line drawings.


Maricel E. Presilla is the co-owner of Zafra and Cucharamama, two Latin restaurants in Hoboken, New Jersey. She holds a doctorate in medieval Spanish history from New York University and lives in Weehawken, New Jersey.




Monday, July 09, 2012

The Book That Can’t Wait: An Anthology of Latin American Authors

"Eterna Cadencia, a publisher based in Argentina, has recently debuted a new book called The Book That Can’t Wait. This book is an anthology featuring excerpts and short works from a number of new Latin American authors, but the most important detail about this book is that it is printed with disappearing ink. Within two months of being exposed to air, the ink in the book, which is sold in a sealed bag, will oxidize and disappear, forcing the owner "to read the book in a timely fashion." via The-digital-reader



Promotion: "The "invention" got a huge media attention. The book was broadcasted in the prime time tv news of the main national tv channels, as the "Story of the Day". It was also covered by the main national newspapers and radio shows. We put both literature and the names of new and unknown latin american authors in the center of mass media attention. - We gave away the first edition the very same day we released the book. - The general sales of the Eterna Cadencia bookstore increased 43%. - This time we had the guarantee that our new authors were read, and we gave to their names an unusual and massive promotion that would have costed at least 1 million pesos to achieve trough traditional advertising." - Canneslions

Friday, May 21, 2010

Damn, She's on Fire!



Perhaps I will give this one the same amount of thought, analysis, and critique as I did here: Tostitos Salsa & the Carmen Miranda/Chiquita Banana/Sexy Señorita Image


 
Web Analytics