Showing posts with label Ethnicity. Show all posts
Showing posts with label Ethnicity. Show all posts

Thursday, July 04, 2013

Become a part of the LATINO AMERICANS PBS project

LATINO AMERICANS is a landmark six-hour documentary featuring interviews with nearly 100 Latinos and more than 500 years of History, narrated by actor Benjamin Bratt, will air nationally on PBS on three consecutive Tuesdays, premiering on September 17, September 24 and October 1.

Become a part of the LATINO AMERICANS project. Make a video describing what being Latino means to you, share your family traditions, tell us how you celebrate your heritage and culture or let us know about your role models. Share your story and become part of #LatinosPBS.

Get the DVR ready!


Friday, September 14, 2012

Si Se Puede - Rock the Vote - Hispanic Heritage Draft

It's Hispanic Heritage Month and what better to celebrate your Latinidad than by flexing our political and civic muscles this election year. In partnership with Voto Latino, you can register to vote right here, right now. (Then get ready to hit the polling booths on Election Day, and don't forget to bring Mami, Abuela and the rest of the registered voters in your family along with you). Together we make a major impact on the future of America.

Through both Voto Latino and National Voter Registration Day’s online voter registration tool, users that complete the online form will receive an emailed PDF with their information filled in. The registrant then simply signs, stamps, and sends the completed form to the address included in their form. That’s it -- the whole process takes less than 5 minutes.
About Voto Latino

CHARLOTTE, NC - SEPTEMBER 05:  Taboo of the Bl...
 Taboo of the Black Eyed Peas at Voto Latino's Purple Carpet Bash on Sept 5, 2012. (Getty Images)
Founded in 2004 by actor Rosario Dawson and political analyst Maria Teresa Kumar, Voto Latino is a dynamic and growing organization whose civic engagement campaigns have reached 55 million Latino households.

Rosario Dawson
Rosario Dawson
Driven by the belief that Latino issues and American issues are one and the same, Voto Latino has effectively used volunteers, celebrities, media, and the latest technology to register 120,000 young Latino voters, galvanize Latino youth and their families to be counted in the 2010 Census, and mobilize them to speak out and take action on policies impacting their lives.

* Our regularly scheduled edition of Lit Link & Scoops, will return next week following the PSA.

Monday, March 01, 2010

Tostitos Salsa & the Carmen Miranda/Chiquita Banana/Sexy Señorita Image

As someone who has almost zero interest in sports or watching them on TV, it was only this weekend that I happened to spot this Frito Lay Salsa commercial, created for the football season:

At first glance, I thought it was really creative and cool, had great music, and I love the animation, but it also stirred some discomfort in me that I had to process and I would love to hear your thoughts on...

First, the Carmen Miranda/Chiquita Banana/Sexy Señorita image has always both fascinated and repulsed me.

On one hand, she is beautiful, sultry, and seductive.

On the other, she only perpetuates the "stereotypical images of Latinos as perpetual fun-seekers, flirts, and flamboyant dancers,” always coming across as sexualized objects of entertainment and servitude.

As a Latina woman, the issues go even deeper: She is always overtly sexual. The singing and dancing while working theme is a direct tie to image of the slave, "happily" toiling and singing in the fields.

Since the stereotype is always associated with fruit and food, it only serves to sustain the image of the Latina, as the cook, the maid, always in the kitchen and perhaps the picking fields, always "dishing" it out. The fact that she's got on full make-up, tats, a flamenco outfit, high heels, and dancing, gives it a humiliating caricaturisating Sambo touch.

Then there is the slicing and dicing, yet another link to another stereotype: A Latina who will cut you. Only this time, it's her skirt that is doing the chopping. A nod to the vagina dentata archetype, perhaps?

She blooms in the garden, opening up like that "Spanish Harlem Rose" that's been neglected and waiting to be cultivated, lending some element of magical realism that is only apropos of the animation and ninja stylized stunts. (After all, we all know that Latinas and all people of color have magical powers, see Magical Negro).

She's one with nature, dancing and spinning like some insatiable whirling dervish, picking "fruit" off trees - a salute to Eve and her sin? Hot as hell but tempting too, no?

And even the music is muy caliente - The Weatherston Hays' track used is "Hot Sauce," described on their site as a "spicy blend of hot and hotter." Yum! Gotta love that blend!

In the end, perhaps, I've gone overboard. Perhaps, I just like to analyze and scrutinize art too much and it's all a stretch here. Maybe the makers of the ad were acutely aware of all of this and it's all actually commentary turned over on its head to promote a product that is ultimately Latino in essence, making it genius...

Or is it just the same old, historical stereotype refined and digitized for a new generation?

You decide...

Updated to add one more thought:

I remembered after a comment from a fellow blogger via email that I left one an additional issue. Rampant throughout the commercial is the transmogrification of Latino culture. We know Latinos to be a diverse group with diverse cultures, traditions and history. Yet we have a commercial for salsa (Mexican cuisine) with a dancer in a flamenco dress(Spain), dancing to some "latin" music...treating the Latino aspect as a whole, one homogenous synthesis of all they could fit in.
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