Marketer Interview: Linda Duggins, Director of Multicultural Publicity at Hachette Book Club
Is All Publicity Good Publicity? (A research "paper concludes that while well-known authors suffer from negative reviews by decreased sales of 15%, "For books by relatively unknown (new) authors, however, negative publicity has the opposite effect, increasing sales by 45%.""
A new book by Isabel Allende, is scheduled for release in late 2012. "MAYA'S NOTEBOOK, set in contemporary Berkeley and Chile, will tell the story of a 19-year old girl who falls into a life of drugs and crime, and takes refuge on a remote island off the coast of southern Chile."
Guillermo Del Toro's Pacific Rim Impacted by Japan Quake
Junot Diaz Reflects on Tokyo (via Newsweek)
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