Thursday, February 10, 2011

On the Death of Borders

Sad, funny, and all too true:

Documenting the Fall of Borders Through Its E-Mail Newsletters

Being a subscriber to Borders’ e-mails, the only way to get a hold of those coupons, I’m privy to these attempts and all their overzealous subject lines, which seemed to culminate in a rather startling offer with this morning’s e-mail. In chronological order, here’s a selection of how it’s gone over the past few weeks. These are merely the subject lines of the e-mails:

December 27: WATCH ALL WEEK! 2-Day Deals — Deal #2: 50% off bestsellers
December 31: 50% OFF ANY ITEM! Don’t Miss the Last of Our 2-Day Deals!
January 3: Ring in the New Year with Big Books & BIG SAVINGS!
January 6: $10 in BONUS Borders Bucks — Limited Time Only!
January 6: Eat This, Not That — Shop Here, Not There… And SAVE! [Two e-mails in one day...things are getting serious.]
January 10: 500 Million People Like This [Not Borders, of course — Facebook. This was a Facebook-themed e-mail tied to the release of The Social Network on DVD. Clever.]
January 13: WOW! A Wireless eReader Under $100 — 4 Days Only!
January 20: 4 DAYS LEFT! A Wireless eReader Under $100 [Wasn't that deal over on January 17?]
January 21: Snowed In? SAVE UP TO 46% at Borders.com [Winter-themed e-mails!]
January 24: Don’t Miss the Book BOGO: Buy 1, Get 1 50% Off
January 27: MUAH! Be My Valentine — Gift Ideas & SAVINGS! [Gross, Borders]
January 31: FREE SHIPPING — No Minimum Purchase! Stop Shoveling, Start Shopping!
February 3: Life Is Good with FREE SHIPPING & Ultimate Mochas! [What?]
February 7: Dare to Compare! Kobo Wireless eReader Now $99.99 Every Day! [Oh, so that deal is on for four consecutive days, repeatedly, forever]
February 9: 6 Hand-Selected Wines for $6.99 Each — Plus a Free Gift [?!?!?!]

2 comments:

  1. For the Queen of the chanel replica sale looked at the atmosphere, and can accommodate more things, facilitate our journey, Founder appearance, dress very good fit and capable woman. Choose a pleasing personality le chanel replica sale not just a status symbol, it is the manifestation of taste! It is said that this package will be the successor to chanel2.55 oh, became the flagship of the series at home incense, no wonder small fragrant home almost every quarter, every time a new, big show every game and ultimately le boy chanel gorgeous appearance, visible its status is not chanel replica sale Oh! Chanel Boy Chanel bag with its unique charm much everyone of all ages. le boy chanel be careful with, or show the noble, sweet or piercing, or filling capable. What is the result you want, let mix by hand can achieve different effects.

    ReplyDelete
  2. Automatic watch winders may be rolex replica begin in 3 above flavors, programs akin of investment you admiration to absorb and aswell the corrective acreage amount the winder. The everyman priced automated watch winders serve the replica watches uk commonsensical action of ambagious timepieces, but defective the aesthetically ambrosial covering apprenticed or copse formed case to accommodate them. They charge to accommodate added than almost collapsed apparent rolex replica watches to plan correctly. The additional ambit of automated watch winders is hardly added expensive.

    ReplyDelete

I appreciate your comments and feedback. You are the reason, I blog. Be sure to follow my updates in real-time via Twitter @Literanista or on the Facebook Page and send me your thoughts, ideas, and questions.Thanks!

 
Web Analytics