Tuesday, July 10, 2007

Borders Puts Books on your Cell

Borders is to become the world's first bookseller to distribute content to mobile phones. The retailer will send sample chapters to customers' phones free of charge before books are released and a the book can then be purchased in-store for a discount of up to 20% using a barcode.

Via: marketingweek

Sweet!
at 10:27 AM
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